In six months, find why your company exists and turn it into a revenue-making business model.
Starter walks SME owners from clarifying their enterprise purpose to reconnecting customer needs, products and services, and how the business makes money — building a business model that answers to sustainability and supports long-term growth.
After six months, you'll be clearer on why your company exists — and you'll have:
- A sustainability business model that's genuinely your own
- A market offer you can start validating right away
- Your first revenue aligned with your enterprise purpose
- A method your team can keep driving forward
No sustainability department needed | A core team of 2 to 5 is recommended | The workshop fee applies toward the full program
A company like yours has already walked this.
Shiang Cheng Hang｜From "taking over my father's company" to building one worth taking over
Shiang Cheng Hang's second-generation successor took a core team through the journey, redefining value the family business had never been able to articulate into a sustainability business model they could say out loud to customers and rally people around internally — and grew new differentiation inside their core business.
It's not that you haven't done sustainability — it's that it hasn't become your company's growth direction yet.
- You've done a lot, but can't clearly say what your company actually believes
- Sustainability sits apart from daily operations, so it only ever reads as a cost
- Customers want it, but it hasn't turned into products or orders yet
- The owner sees the direction, but the team doesn't know how to move together
Starter isn't one more sustainability task piled onto your company. It's help reconnecting the capability, value and market opportunity you already have — so you find a path your company can actually walk.
Starter is the first leg of your enterprise purpose transformation journey.
This isn't a sustainability course, and it isn't a consulting report you file away once it's done. Over six months, DOMI works alongside the owner and one or two senior leaders as a core team, walking through the full arc — getting clear on direction, defining purpose, designing the business model, and validating it in the market — and leaves behind a business model the company can keep driving forward on its own.
You don't need a sustainability department first, and you don't need a big budget. What you need is:
- An owner willing to lead the change
- A core team of 2 to 5 people
- A problem your company is facing — and genuinely wants to solve
What does your company walk away with after six months?
A clear enterprise purpose
Clarity on why your company exists, who you want to create change for, and how that purpose answers to the market and the future.
A sustainability business model framework
Purpose connected to customer needs, products and services, revenue sources and key partners — forming a business model that actually works.
A market offer you can validate
Not just a concept — a product or service designed to be tested, gather feedback, and be refined step by step.
Your first revenue aligned with purpose
Real market traction that proves customers will pay for this value — moving sustainability from an idea into how the business runs.
A method your team can keep using
A shared language, clear ownership, and a 90-day action plan for the core team — so transformation doesn't rest on the owner alone.
From seeing the direction clearly to your first revenue
Stage 1 | See where your company stands today
Current-state and opportunity assessment
See your company's real strengths, constraints and points of leverage — while mapping the growth opportunities emerging from the market and your stakeholders.
- Current state and market challenges
- An inventory of existing sustainability actions
- What customers, employees and stakeholders need
- The core capabilities your company can draw on
Stage 2 | Find the direction your company should actually take
Clarify your enterprise purpose
Workshops and facilitation answer three core questions:
- Why do we exist?
- Who do we want to create change for?
- Why does this change deserve to be led by us?
This forms your enterprise purpose, core beneficiaries and value proposition.
Stage 3 | Turn purpose into a model that can earn
Design the sustainability business model
Sustainability stops being an extra cost your company absorbs, and becomes a business model that meets demand, creates revenue and builds differentiation.
- Defining customers and beneficiaries
- Product/service design
- Revenue sources and cost structure
- Key resources and partners
- Connecting impact to business value
Stage 4 | 90 days to design your new business revenue
Reach your first revenue aligned with purpose
Choose the one offer most worth validating, take it into the market, gather customer feedback, and land one concrete result. This stage isn't about getting it perfect the first time — it's about proving:
- Customers genuinely have this need
- Your company can deliver the value
- The market is willing to pay for it
- The team can keep refining and scaling it
This stage wraps with a 90-day action plan.
Not a course you finish — a program that works alongside you until it's done.
The program can include:
- Current-state and opportunity diagnosis
- An enterprise-purpose co-creation workshop
- Sustainability business model design
- Core-team facilitation and role clarity
- Coaching conversations
- 90-day action support
- Milestone reviews and adjustments
Through in-person workshops, one-on-one coaching, team co-creation and staged support, every conversation builds toward something your company can actually use — not just notes and inspiration.
Starter fits companies at this stage
- You've already taken some sustainability action, but it hasn't formed an overall direction
- You want sustainability to create market value, not just add cost
- You're looking for your company's next stage of growth
- You have products, customers and some operating base, but need to bring it all together
- The owner is willing to be personally involved, with a core team driving alongside
Probably not a fit if
- You only want an ESG report or certification
- You want an outside consultant to do it for you, without committing an internal team
- You don't yet have any product, customer or basic operating experience
- You expect a guaranteed, fixed amount of revenue in the short term
Still not sure it's a fit? Spend half a day first, and see your company's sustainability opportunity.
In the 'See Your Sustainability Opportunity' workshop, working from your company's real situation, you'll get an early look at:
- Your company's most promising sustainability entry point
- Which kind of need could become a market opportunity
- How your company's capabilities could convert into new value
- Whether Starter fits where you are right now
The workshop fee applies in full toward the Starter program.
Book the 'See Your Sustainability Opportunity' WorkshopStarter Pioneer Program
A 6-month enterprise-purpose transformation program: from a current-state assessment and enterprise purpose to sustainability business model design, through a first round of market validation and a 90-day action plan.
NT$198,000 (excl. tax)
Starter Pioneer Program — Common Questions
- What size of company is Starter a fit for?
- Starter is built for SMEs — not defined by headcount or revenue, but by where your company stands: some sustainability action already underway, a basic product and customer base, and an owner willing to personally lead a core team of 2 to 5 people. See 'Who Starter fits' above for the full picture.
- Do we need a sustainability department to join?
- No. You don't need to set one up first, and you don't need a big budget. What you need is an owner willing to lead the change, a core team of 2 to 5 people, and a problem your company is facing and genuinely wants to solve.
- How much time does it take?
- Under 10 hours of online learning, plus 3 days of in-person workshops and 3 hours of online coaching.Those hours are spread across the 6-month journey alongside coaching conversations and 90-day action support — it doesn't demand a heavy weekly time commitment, but the owner and core team do need to show up at each key stage.
- How does the half-day workshop relate to Starter?
- The 'See Your Sustainability Opportunity' workshop is Starter's entry step: in half a day, you get an early look at your sustainability entry point and market opportunity, then decide whether to start the 6-month Starter journey. The workshop fee applies in full toward the Starter program.
See the direction clearly first — then build it together.
Starter works alongside you and your core team to turn enterprise purpose into a business model you can see — and your first revenue aligned with it.