This article is a direct translation from an original piece published in Traditional Chinese on the Taiwanese news website Yicai. It highlights the extensive efforts by Ke Ding Enterprises, in collaboration with DOMI Earth, to foster environmental sustainability and community engagement through their ESG initiatives.
Since 2018, Ke Ding Enterprises (6655-TW), a leader in healthy building materials, has been championing the Reservation of a Future Forest initiative, continually adopting green spaces and organizing public welfare activities such as beach cleanups and tree planting, calling on colleagues and their families to contribute to ecological sustainability. This year, Ke Ding Enterprises reaffirmed its commitment to ESG by collaborating with DOMI Earth on March 23 to conduct a significant tree planting event in Yilan County, planting 150 precious Machilus trees. Moreover, the entire event centered around the theme of net zero carbon emissions, including the use of public transport and eco-friendly products, replacing disposable bottled water and single-use utensils and implementing environmental protection in every action.
Chairman Cao Xianzhang of Ke Ding Enterprises stated: "Since 2018, Ke Ding has organized an event like this every year, allowing colleagues to bring their families not only to get to know each other but also to collaborate in promoting public welfare. In doing good for the world, it is crucial to focus not only on environmental issues but also to encourage colleagues to participate in various types of public welfare activities within their capabilities, perform good deeds regularly, and collectively enhance the beauty of society!"
This event was not only about planting trees but also advocating for an environmentally-friendly lifestyle. Participants implemented eco-friendly practices in every detail of their lives, such as bringing their own water bottles, using sustainable utensils, and taking public transportation. The event is expected to reduce carbon emissions by 3,000 to 4,000 kilograms, and the planted saplings will continue to grow robustly, contributing to carbon reduction and greening benefits year after year.
In fulfilling its ESG commitments, Ke Ding Enterprises led its employees and their families to bring their own eco-friendly tableware and paired this with local low-carbon diet options to reduce the environmental impact of the event. The activity was integrated with tribal experiences, bringing economic benefits to the local communities, and thereby improving the living standards and well-being of the residents. Additionally, through cross-cultural exchanges, the company broadened its employees' perspectives, fostered diverse values and cultural literacy, and deepened their awareness of environmental and social issues.
Ke Ding Enterprises has been actively participating in public welfare activities for many years, including the tree-planting event described. To date, Ke Ding staff have planted over 5,500 tree saplings, continuously contributing to the planet's green efforts. Moving forward, Ke Ding will persistently pursue a broader social responsibility by hosting various types of public welfare activities to deepen the practice of ESG principles and actively explore more innovative methods to advance social and environmental progress.
Frequently asked questions
- How many trees did Ke Ding Enterprises plant with DOMI Earth in 2024?
- Ke Ding planted 150 precious Machilus trees in Yilan County during a March 23 event, part of a programme that has put over 5,500 saplings in the ground since 2018.
- How did the tree-planting event keep its own carbon footprint low?
- The event was net-zero-themed: participants used public transport, brought their own water bottles and reusable tableware, avoided single-use bottled water and utensils, and paired the day with local low-carbon meals. It is expected to cut emissions by 3,000 to 4,000 kilograms.
- What ESG initiative does Ke Ding run beyond tree planting?
- Since 2018 Ke Ding has championed the Reservation of a Future Forest initiative, adopting green spaces and organizing public welfare activities such as beach cleanups, and integrating tribal experiences that bring economic benefits to local communities.
- Why does Ke Ding involve employees' families in its public welfare events?
- Chairman Cao Xianzhang says the annual events let colleagues bring their families to get to know one another while collaborating on public welfare, broadening employees' perspectives and deepening their awareness of environmental and social issues.