
In the burgeoning field of corporate responsibility, the convergence of sustainability practices and actionable environmental stewardship has never been more critical. The DOMI Earth team has seamlessly blended environmental advocacy with practical engagement through its hallmark event, the Joint Tree Party. Held on March 16 in the landscapes of Datong Township, Yilan, this event marked a significant milestone towards a sustainable future, attracting leaders from seven leading Taiwanese mid-sized enterprises committed to green living and sustainable business practices.
An unforgettable journey into nature

Setting the scene in Datong, Yilan
Yilan's natural beauty, with its vibrant ecosystems and tranquil ambiance, provided a perfect backdrop for an event aimed at deepening the connection between corporate leaders and the environment. This tree-planting event, a core initiative under DOMI's Sustainability Engagement, offered a hands-on experience in environmental stewardship, demonstrating the profound impact of reconnecting with our natural world.
The essence of corporate engagement
Amidst the serenity of Datong Township, participants engaged in a series of activities designed to deepen their understanding of ESG commitments. This blend of immersive experiences underscored the pivotal role of corporate responsibility in fostering a culture of sustainability, highlighting the necessity of integrating ESG principles into the fabric of corporate strategy.
Beyond environmentalism: a reconnection
The event transcended traditional environmentalism, advocating for a holistic approach to sustainability that embraces the totality of our interactions with the natural world. It served as a powerful reminder of the intrinsic value of nature and our collective responsibility to protect and preserve it for future generations.
Cultural immersion and environmental stewardship
The DOMI Earth Tree Party was a symphony of experiences, carefully curated to blend environmental activism with cultural appreciation. Besides the central activity of tree planting, participants were invited to engage with the local indigenous community, offering a rare glimpse into their rich cultural heritage and sustainable practices.
Exploring the indigenous community environment
Participants had the unique opportunity to visit the indigenous community, witnessing firsthand their sustainable way of life and deep connection to the land. This visit was not just an exploration but an education in living harmoniously with nature — an ethos at the heart of sustainability.
Mastering the traditional art of bow and arrow
In a hands-on demonstration, attendees learned the traditional art of bow and arrow, a practice steeped in the community's history. This activity was about more than skill acquisition; it was about understanding the significance of these traditions in the context of survival, respect for the environment, and the conservation of biodiversity.
Savoring a traditional hunter's lunch bento
The event also featured a traditional hunter's lunch, allowing participants to taste dishes that are part of the indigenous heritage, prepared in ways that respect the environment and use sustainably sourced ingredients — a delicious reminder of the importance of sustainable food practices.
Wearing traditional outfits
Participants had the chance to wear traditional outfits from the indigenous community, a gesture symbolizing respect and a willingness to immerse fully in the cultural experience. This act went beyond mere participation; it was an embrace of cultural diversity and an acknowledgment of the deep ties between culture and environmental stewardship.
The Joint Tree Party: a catalyst for corporate sustainability engagement

Power to Change
The Joint Tree Party allows businesses to reflect and discover more ways to conduct responsible business. Aside from tree planting, corporations can consider DOMI's other innovative approaches to sustainability — for example, the Power to Change initiative. This project works with the consumer banking industry to champion the transition from paper to e-statements through the Minus Plus model, a tangible step towards reducing environmental impact. Power to Change is exploring more possibilities across industries to identify excess operational resources and reallocate them to helping people in need.
Adaptive Game Changer Transition Institute
Furthermore, DOMI's Adaptive Game Changer (AGC) Transition Institute provides leadership training, strategic facilitation, and team coaching designed to empower individuals and teams to take necessary action. Sustainable business practices are grounded in the concept of regeneration — focusing on restoring, renewing, and revitalizing natural and social systems.
Frequently asked questions
- When and where was the 2024 Joint Tree Party held?
- It was held on March 16, 2024 in Datong Township, Yilan, drawing leaders from seven leading Taiwanese mid-sized enterprises committed to green living and sustainable business practices.
- What activities did the Joint Tree Party include beyond planting trees?
- Alongside tree planting, participants visited the local indigenous community, learned the traditional art of bow and arrow, enjoyed a hunter's lunch bento made from sustainably sourced ingredients, and wore traditional outfits — blending environmental stewardship with cultural immersion.
- How does the Tree Party connect to DOMI's wider sustainability work?
- It acts as a catalyst that prompts businesses to explore more responsible practices, such as the Power to Change Minus Plus model in banking and the leadership training, facilitation and coaching offered by DOMI's Adaptive Game Changer (AGC) Transition Institute.
- What is the goal of DOMI's Sustainability Engagement tree-planting events?
- They offer corporate leaders a hands-on experience in environmental stewardship that reconnects them with the natural world and helps integrate ESG principles into corporate strategy, rather than treating sustainability as a one-off activity.