Why Enterprises Hold Sustainability Events
In recent years, with the influence of the supply chain requirements of companies in various countries and the world's environmental regulations, companies have progressed from passive "corporate social responsibility" to "sustainable development" that creates influence. For companies, while improving the company's profits, it is also necessary to combine the aspects of sustainable development in a timely manner.
However, the concept of sustainability sometimes stays at the management level in order to comply with the norms. Most of the employees do not understand how to implement sustainability. When told to promote sustainability, we often have no idea where to start. In the end, in order to submit a sustainability report, we have to work hard to "come up" with carbon reduction data to the reporting unit, which not only increases the workload, but only implements sustainability planning on the surface.
The above-mentioned phenomena are mainly due to the lack of understanding of the importance of their own work to the sustainable development of the company, and how to combine work content with sustainable development, so it is easy to form a gap between the ideas of the upper management and the ideas of employees. The company’s drafting of the sustainable implementation direction must be promoted smoothly. In order to let all employees understand what is sustainable, the company can start with simple sustainable activities, so that all the company can participate in the activities together, and understand that a small behavior of their own can make a difference. To cause great changes to the earth and the environment, from being none of my business to having different views on sustainability, such a change in mentality can lead the company to develop towards the trend of sustainability.
Case Sharing of Sustainable Activities - The Reason Why Zuellig Pharma Held Tree Planting Events
Introduction and Origin of Zuellig Pharma
Zuellig Pharma was originally a Swiss international group established in Taiwan in 1988. It is responsible for the distribution of products from more than 30 internationally renowned pharmaceutical and healthcare manufacturers. In order to practice the concept of sustainable management, Zuellig Pharma has installed solar panels in the logistics center starting from the hardware facilities. It has made great progress in switching to renewable energy. Now about one-third of the electricity used by Zuellig Pharma warehouse comes from Zuellig own power generation system. However, in order to let all employees pay attention to the importance of sustainable actions, the idea of holding sustainable activities for employees in Zuellig Pharma is gradually sprouting.
Sustainable Leadership Workshop
The development of sustainable thinking is not only in the moment of planting trees
Environmental issues are always serious yet difficult to promote. Therefore, in the early stage of promoting tree planting activities, DOMI will first introduce the environmental crisis and the attitude and participation of domestic and foreign enterprises to this issue through a relaxed and lively interactive sustainable leadership workshop. The method, passed on to all colleagues of Zuellig, is to bring employees to understand the relationship between environmental sustainability and corporate sustainability, why they choose to plant trees to connect the team, and that the tree planting does not only end in one day, what kind of mentality they should have in both premature and later stage, and think of the changes they can make for the environment! Therefore, Zuellig colleagues began to take the 21-day sustainable green action challenge. In life and work, with the encouragement and company of the DOMI Earth Team for 21 days, Zuellig colleagues completed the 21-day green action beyond their expectation!
Through 21 days of taking green actions in life and work, the colleagues began to relate to the environmental crisis, and have more feelings about environmental sustainability and the enthusiasm for action!
Tree planting event has officially launched
After the workshop, Zuellig Pharma decided to combine Family Day with more than 600 partners and their families to carry out the sustainable tree planting activities. Planting trees is not only the simplest and most effective way to alleviate climate change, but also allows multiple participants to experience ecological education activities at the same time. Through Family Day, you can bring your children to plant trees together. This will not only contribute to the environment, but also promote the concept of environmental sustainability to the roots, and really experience the connection with this land by taking action yourself. It is exciting and touching to have the company and participation of family members on the sustainability road!
What aspects of sustainability can planting trees help
In recent years, under the threat of climate change, countries around the world have committed to the goal of Net Zero Emissions, and many international companies have also tried their best to find ways to achieve Carbon Neutrality. It lasts for several years and is one of the few sustainable events that can be performed by multiple people.
Trees are of irreplaceable importance to human survival and environmental ecology. Trees can regulate climate and maintain ecological balance. Through photosynthesis, carbon elements can be converted into organic forms in trees, and then stored in a fixed way. Forming wood tissue, it can be seen that trees have the function of absorbing carbon dioxide and fixing carbon, which is the cleanest way to reduce carbon emissions.
Under the trend of sustainable development, when companies implement ESG, the environment is an important part of the evaluation. How to take into account environmental protection and reduce carbon emissions while making profits is what is valued in the evaluation. Trees not only reduce and sequester carbon, but also have the ability to reduce carbon emissions for a long time. They can also prevent wind and fix sand, conserve water and soil, provide a good habitat for a variety of organisms, maintain environmental diversity, and create respite and more life for the earth.
What changes did tree planting bring to the company?
DOMI uses the sustainability trilogy to plan a three-month tree-planting parent-child event for Zuellig. Through the first sustainable leadership workshop, Zuellig's colleagues have a sense of the current climate situation and understand the company's policy plannings, such as investing a lot of money in the purchase of electric vehicles.
After gaining an understanding of environmental sustainability, we then led Zuellig colleagues to carry out 21-day green actions. They began to think about how to practice sustainable action in my daily life, and because of the change in personal behavior, it affected their families, and even brought green action into the social circle, creating a personal sustainable influence!
After understanding the significance of planting trees from the previous workshops, DOMI Earth and Zuellig Pharma held a tree planting event with as many as 600 people. During this period, they never understood environmental sustainability, created personal sustainable influence, and finally planting their own tree also symbolizes Zuellig Pharma's sustainable commitment to the environment. After the tree planting activity is over, it does not mean that the sustainable development has reached a stage, but the starting point for the realization of environmental sustainability.
How to Plan a Tree Planting Event
On the road of sustainable promotion, DOMI Earth and Zuellig Pharma have discussed and planned many times for the content of the event. Zuellig Pharma not only was always present but also attached great importance to the whole tree planting event. To make this parent-child tree party happen, DOMI Earth communicated with Zuellig many times about the concept to be conveyed this time around. DOMI kept going back and forth with the designer on the visual design of the event. Hardware equipment, catering, lecturer arrangements and training were all arranged carefully, in order to let the colleagues of Zuellig Pharma participate. We have a good memory, and we have spared no effort in the implementation of Leave No Trace, educating colleagues to take due care and responsibility for the mountain forest environment in which they live, and to minimize the impact and pollution-creating activities and behaviors, to achieve the experience of being close to the forest.
In order to plan a tree-planting activity that promotes the company's internal environmental sustainability and future actions, as well as taking into account the significance of environmental education, it is necessary to pay attention to multiple aspects. The following are the key points we have sorted out.
Enterprise requirements listing
In the early stage of the tree planting activity, it is not only necessary to confirm the participants and the number of participants, but also to understand the purpose of the tree planting activity and the goals to be conveyed. Not only does the current tree planting need to meet expectations, but the early workshop also needs to design a process to clearly express the importance of tree planting to the business colleagues involved in tree planting.
And the planning of an event is also inseparable from the visual design and publicity of the event, planning the design of related objects in line with the corporate image, and doing graphic and image shooting according to the corporate needs. The richness of the visual will add to the satisfaction of the experience.
Planning tree planting sites and later-stage care and maintenance
Zuellig Pharma notified DOMI of the tree planting plan 10 months before the event, so we began to look for a forest land suitable for the scale of this event for Zuellig. After nearly half a year of searching, we finally found a forest land that could meet the needs of the event. After confirming the forest land, the administrative operation process of forest land maintenance will start. Before the tree planting activities of the enterprise, the horticultural engineering unit must be arranged to prepare the land, and the tree planting site must be visited several times to conduct site surveys to ensure the activity route planning and safety.
During the event, the company needs to lead the company to complete the process of stakeout, bamboo seedling erection, planting, fertilization, etc., and continue to plan maintenance matters after the event. After strengthening the saplings, fertilizing, replenishing seedlings and other related work, submit a photo report on forest land maintenance every year.
Combining Employee Day, Family Day or major themes
Taking the tree planting activity of Zuellig Pharma combined with the family day as an example, in order to allow up to 100 corporate employees and friends of all ages to take away sustainable knowledge in a happy and joyful atmosphere, DOMI has planned a complete set of sustainable education sessions.
In terms of knowledge, there will be sapling maintenance classes and on-site presentations. In terms of experience, a sustainable carnival will be held. In addition to natural handmade booths, a forest healing tour and tree climbing experience will be planned in conjunction with the tree planting environment, and a series of environmental education will be specially set up for children. The game, from different experiences, brings back souvenirs that fit the theme, and even has an intimate five-sense experience with nature that is usually out of touch.
Brand communication
After the tree planting activity, colleagues in the company learned about their company's sustainable actions, but how to let stakeholders and the general public see that the company is making a contribution to sustainable development?
Enterprises can consider planning to communicate and present the annual maintenance results in social influence, and make a design plan for the content of follow-up regular maintenance and carbon reduction data, so that the public can understand that enterprises are not only making profits, but also seeking for the earth. For the sake of the environment, walk in front of the world!
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